wild lands
Package Design
Wild Lands is a collection of eco-friendly, miniature North American animal toys. A key feature of Wild Lands toys is their eco-friendly design, as well as the fact that they are made from sustainable materials, and produced using environmentally conscious manufacturing processes. The package design concept I created for this product was inspired by the 14 original National Parks posters from the Works Progress Administration. I also chose to display the toys prominently on the front and back of the packaging, as well as a small collection of what's included on the side.