tio cencio
Branding & Identity
Tio Cencio is a family-owned, authentic Mexican restaurant located in Salt Lake City, Utah. Their menu is inspired by generations of family recipes, and every dish is prepared with the utmost care to ensure an authentic, unforgettable dining experience. When designing their brand, it was important to the client that their visual identity was an evolution of their existing branding and a representation of the family's rich history. It was also crucial to emphasize the restaurant's bold flavors and lively atmosphere through the use of vibrant color and bold, playful typography.
