oh, for hell's cake
Package Design
"Oh, for Hell's Cake" is a sinfully sweet devil's food cake mix not for the faint of heart. When designing the packaging for this product, it was important to emphasize a bit of edginess and humor that the name already provided by creating a bold, eye-catching design that would stand out on the shelf. To achieve this, I chose a dark color scheme with vibrant red accents to convey a sense of decadence and indulgence. I chose blackletter typography for the product name and created original devil-themed inspired illustrations to bring the final design altogether.